Hierarchy Of Needs Theory And Equity Theory

Hierarchy Of Needs Theory And Equity Theory The topic of individual motivation has played a vital role in the management field. Motivation is seen as an integral factor of the companys performance equation. Every people have their own different motivations to work, because the employees can receive something that they need. That is can be money or the basic wages, but with the society is developing, individuals requirements are not only limited in material, but also ascend to spiritual and psychological territory stages. Some people work for right or love, the others prefer to the personal fulfillment as their goals. According to the definition of Landy, F.J, The psychological meaning of motivation is the initiation, direction, persistence, intensity and termination of behavior (1987).In managerial field, motivation can be regarded as the activities of managers lead to produce anticipant result by encourage or motivated colleagues (Henry, L. T Neal, P. M, 2003).Motivation is the cognitive decision-making process through which goal-directed behavior is initiated, energized, directed, and maintained'(Buchanan Huczynski, 2010). Motivation can be divided into extrinsic motivation and intrinsic motivation. Extrinsic motivation related to tangible rewords like security, promotion, and salary. Intrinsic motivation related to psychological rewards, for example, a sense of challenge and achievement, recognition (Mullin, 2010). There are two motivation theories this essay will mention, one is Maslows hierarchy theory, and another is Adamss equity theory. According to the survey, combine with the reality and evaluate if these two theories are appropriate and practical for the modern enterprise administration. At the same time, indicate the merit that can be reference and the limitation should be improved. It is proposed that the theory of Maslows can be motivated in developing country like China. Finally, some recommendation via integrate the two theories together. Content theories concentrate in the things that can make employees motivated. These theories highlight the elements that can impel or hinder individuals behaviors (Kinge, J, 2012). As a result, content theory aim at distinguish everybodys requirement and satisfy their needs. The needs hierarchy model is the most widely adopted. Abraham H. Maslow suggested that people have a complex set of exceptionally strong needs, that can be arranges in hierarchy (Ambrose, M. L and Kulik, C. T, 1990). Maslow assumed that motivation is separate into five level needs, physiological, safety, love, esteem and self-actualization (Kinge, J, 2012). Before to illustrate the five types of needs, there are a number of basic assumption should be noticed. The first suppose is once a lower need is satisfied, the importance of this need will decline. While, as the lower desired is fulfilled, another higher needs will emerge directly and instead of the prior one (Slocum, J.W and Hellriegel, D, 2007). Secondly, t he needs structure is very complex and influence by the emergency, such as staff reduction plan. Thirdly, higher level needs based on lower level needs are satisfied. At last, the higher the level, the more methods can be choosing to manage (Malslow, A, 1954). Maslows hierarchy of needs is the physical requirement for human, like air, food, shelter. These are the most compulsory and should be meet first. (Slocum, J. W and Hellriegel, D, 2007). According to the research of questionnaire, people focus on the physiological needs before demand a higher need. People claims that if these needs are unsatisfied, it will urge individuals attempts fulfill them (Vecchio, P. R, 2006). Security needs related to safety, stability and job security. Without safety needs, people may deal with overstress. In the absence of work guaranteed, employees who are motivated primarily will defense to accept the managers control. The superiors who notice the necessary of security needs can provide workers strong support. The third higher levels need is love and belonging. In the other words, it can be called affiliation need. When people work in the same environment, people desire for love, making friends. On the basis of the survey, most employees can be satisfied with the two lowest needs in Maslows hierarchy theory, but some of them find that it is different to establishing or get along with colleagues in a warm interpersonal relationship. Above three kinds of needs can be divides to deficiency needs. With the other two levels of Maslows hierarchy needs are classified as growth needs (Vecchio, P. R. 2006). Esteem needs are the requirement to achievement. Esteem need include the feeling of prestige and achievement. For example, a lot of leader may announce commendatory letter or reward result on the companys internal board, it can be easily to foster employees confidence and pride feeling (Slocum, J. W and Hellriegel, D, 2007). Actually, in accordance with the research, in modern society, more and more people are not only restricted to the salary or welfare of the company, but also need to respected and feel glory in a group. The top need of Maslows hierarchy need theory is self- actualization needs. It involve individuals express their potential and realize personal-value. People need to get more opportunities to practice abilities and make the skill unique in their work, The questionnaire show that the elder employees who have a certain extent work experience are much more regard this level as their needs. They can manage themselves well and find a chance to promotion due to the excellent skills. On the contrary, the equity theory is very different from Maslows hierarchy of need. The process theory tries to illustrate the actual process of motivation and the issue to encourage and maintain employees behavior (Kinge, J, 2012). Equity Theory means individuals who are considered excess return or reward will be frustrated by the difficulties in this effort to restore impaired right relationship. It focuses on whether it is equitable resource allocation among people. Social equity is a measure of internal relations, by comparing the proportion of contributions and interests of all. No matter the staffs who receive either under-payment or over payment will bring and experience distress, and this distress will rebuild the relationship between colleagues. When people feel unfair, they will never feel satisfied with their job. In 1963, Adams claims that equity model focus on an individuals feeling of low fairly she is treated in comparison with others (1963). If the relationship between the colleagues and themselves cannot solve well or treated inequitable, it means people will not satisfied with their work. The key components of equity theory are input, outcomes. Input means how much to contributes, outcomes represent that the volume or value can be received from the exchange (Slocum, J. W and Hellriegel, D, 2007). Input present contributions that employees bring to a job situation. For which the employees expect a return from their work. Input includes the personal skills, education background and experience. Outcomes are punishments and rewards that employees receive from a job. The organizations offer things like wages, salaries, payment and fringe benefits. The feeling of equity depends on whether he or she gets adequate feedback for his or her input to the company. The standard to measure the fairness of their exchange is comparing. Although various mathematical formulations have been proposed, employees are thought to feel inequity whenever their ratio of outcomes to inputs does not equal the ratio of outcomes to inputs of their referent other. Equity theory is frequently identifi ed as a vital theory for understanding employee motivation. Based on the Maslows theory and equity theory, according to their characters, the questionnaire aim to find the limitation of these two theories, check whether the two theories follow the real situation. This survey found 5 people from China as the present of developing countries, and the other people who have work experience from developed countries. Compare with the different countries development and organizations specialty to verify if Maslows theory is fit for every situation. Despite of Maslows theory and equity theory are referenced generally in management field. However, some people may argue that Maslows hierarchy needs theory cannot be supported by the evidences. Actually, not all people will climb up to an upper stage when their lower level needs are satisfied. In some cases, people prefer to maintain on the low level needs. On the other hand, the research show that Maslows hierarchy theory is not very fit for Chinese situation. It is widely known that Chinese business have a special processing structure (Carrell and Dittrich, 1978). The first can be observed is for developing country, there is an uncertain future. In addition, Maslow, the American professor came up with the motivation analysis about 65 years ago. Maslows theory has been used influential. The first argument mentioned is that in China, People focus more on relationship and have different perspectives. With the developing of China, the Chinese government attempt to build a correct spir it on employment. It making the individuals to believe work can be voluntary, creativity and higher needs. For instance, Lu (1999) claims that the most of Chinese just regard work as work. They have not been covered by the higher level need. Work make Chinese staff intense. For example, according to Xinhua News Agency report, eighteen Foxcoon employees suicides between January and November in 2010. In short, the employees of Foxconn always to work over time, whereas got the lowest payment, this situation cause high pressure living problem. That means poor management has no motivation to work even live at all. So Maslows theory does not consider the external power to damage his theory. In spite of Maslows theory has some weaknesses to evaluate the modern China society, it ignore the fact that background and cultures are always developing. Chinese employees motivation is changing over time. The manager cannot neglect the prosperity that people aim to achieve. The need of self-actualization is still an final aim of socialism. Another argument about the theory does not consider the background and culture. Gambrel and Cianci argued that Maslows theory is designed for individualism, every level of needs are the personal view and insight (2001). Hofstede (2001) state that different cultures could be differentiated by the discrepancy in what they value. Equity theory point of view there is an objective, but the fairness is a very complex problem, which is due to subjective judgment, because employees either for individual inputs and reward others inputs and reward are decided by virtue of personal feeling, and most people always overestimated themselves, underestimated the investment in others (Kinge, J. 2012). Secondly, it is a fair standard held by individuals, such as some people think should be evenly distributed, and some people think should be classified according to the degree of economic difficulties. Thirdly, it is associated with the assessment of the performance, many companies have advocated to pay compensation in accordance with the performance, and should be balanced between people, but how to judge the performance is a very difficult problem, it was suggested to be judged in accordance with the quantity and quality, so that more objective and clear, but in real life it is difficult to achieve, and sometimes have to ta ke the other method, it is related to the taxation of people, who is going to assess performance, leadership or colleagues will produce different results. As an organization more often than not to be judged by the same person, so bring a different result. Lots of criticism have questioned the simple model and consider the practical of the theory. Because the impartiality of the impact of demographic and psychological variables, some people view and interact with others. In addition, more support basic proposition of equity theory been studied in the laboratory, and in suspicious circumstances applicable to the real world (Huseman, Hatfield and Miles, 1987). Critics also believe that people can be treated fair or unfair depends on inputs and outputs, but also the terms and conditions of the whole system, determine the input and outcome. The business situation, people may feel that their employee compensation is fair, but it may be that the total compensation system unfair (Carrell and Dittrich, 1978). Although equity theory has limitations, but equity theory reveals to us the fact that, for the majority of the employees in the organization, the incentive is not only affected by their own reward, but also by their concern for remuneration, staff hope to see a reasonable return on allocated equity theory and provides a good theoretical framework for better management and organization staff, is also a leader should be noted and learned. In generally, the equity theory mentions the motivation of individual is decided by inputs and outcomes. Actually, almost everyone cannot endure unfair approach. The individuals will compare their outcomes and input perceived ratios with the people who are the same position or environment. In brief, people regards others as a objects of comparison (Scheer.L.K., Kuman, N., and Steenkamp,J,B.2002). Especially in the same department and same position this phenomenon is more significant. For example, Jay Loar, the director of program engineering at Lockheed Martin, he always works harder than others, but still receive the same wage and salary as his colleagues. (Messick, D. Cook, K. 1983). This situation makes him feel unhappy and unfair. On the other hand, the employees who are overpaid will be motivated by the pressure from social. No matter which phenomenon happen, they have changed the balance between inputs and outcomes. It is underspecified (especially in terms of the ways individ uals respond to inequity. Equity theory is based on an equity rule, for instance, those who contribute the most should receive the highest outcomes, rather than other types of rules that might determine resource allocations, such as equality, needs or hierarchy. This theory focuses on distributive justice and failure to consider the importance of procedural justice or interactional justice. Even though equity theory has a lot of criticisms, it continues to be used in research examining job attitudes and employee behavior (Gill, D, and Stone, R, 2010). Work motivation is come from different people and different work need. The motivation always brings driving force to make people work hard. Consequently, work motivation is always gives individuals power and motivation of work. Content theories of motivation relate to specific factors that motivate an individual in the workplace. In order to satisfy their needs goals are established between manager and employees. Maslows hierarchy needs theory is the foundation of peoples desire, analysis the requirement in the work but ignore some details to unite. Inequity causes the bad relationships between colleagues. Even though it looks visible to find an inequity decisions, but in reality, managers notice that equity is a complex problem that because it depends on subjective factor and the personal fair standard. And the equity is relevant to personal performance. As the equity standard, it is difficult to evaluate. Bibliography: Adams, J. S. (1963) Toward an understanding of inequity, Journal of Abnormal and social psychology, pp422-426 Ambrose, M. L Kulik. C. T. (1990) Old friends new faces: Motivation research in the 1990s, Journal of Management, pp231-237. Atkinson, J.W. (1964)Introduction to motivation. Princeton, NJ: Van Nostrand. Buchanan, D Huczynski, A. (2010)Organizational Behaviour: An introductory Text, p.267. Cappelli, P. (1999) The new deal at work. Boston: Harvard Business School Press. Carrell, M. R., and Dittrich, J. E. (1978) Equity Theory: The Recent Literature, Methodological Considerations, and New Directions. The Academy of Management Review, vol.3, no.2, pp.202-210. Cianci, R., Gambrel, P. A. (2003) Maslows hierarchy of need: Does it apply in a collectivist culture. Journal of Applied Management and Entrepreneurship, vol.8, no.2, pp.143-161 [online]. Available from:http://www.allbusiness.com/management.managemrnt-theory-management-practice/13477696-1.html[Februry 28,2012]. Gill, D, and Stone, R. (2010) Fairness and desert in tournaments, Games and Economic Behavior, pp.346-364. Guerrero, Andersen, and Afifi. (2007) Close Encounters: Communication in Relationships, 2nd edition. Sage Publications, Inc. Henry, L. T and Neal, P. M. (2003) The fundamentals of Organizational Behavior: Whet Managers Need to Know, 1st edition, Blackwell Publishing Ltd, p.72. Hofstede, G (2001). Cultures Consequences: comparing values, behaviors, institution, and organizations across nations. 2nd edition, Thousand Oaks, CA: SAGE Publications. Huseman, R.C., Hatfield, J.D. Miles, E.W. (1987). A New Perspective on Equity Theory: The Equity Sensitivity Construct. The Academy of Management Review. 12;2: pp.222-234. Junker, K., (2001) a tool for motivating volunteers. Retrieved 2 October, 2009, [online]. Available from http://www.ca.uky.edu/agcollege/4h/oldsite/gems/mopdf/Motivate.KJ.PDF Kinge, J. (2012) Managing People and Organisations, 2nd edition, Mc Graw Hill companies: Norwich Business School, University of East Anglia, pp.55-60. Landy, F. J. (1987).Motivation Theory Reconsidered: Research in Organizational Behavior, Greenwich. CT: JAI Press, pp1-38. Locke, E. A. (1968) Towards a theory of task motivation and incentives. Organizational Behavior and Human Performance, 3:pp.157-189 Lu, L. (1999) Work motivation, job stress and employees well being. Journal of Applied Management Studies. pp61-72. Malslow, A. (1954)Motivation and Personality Harper and Row. New York, pp.91-93. Messick, D. Cook, K. (1983). Equity theory: psychological and sociological perspectives. Mullins, L. (2010) Management and organizational behavior. 9th edtion. Essex: Pearson Education Limited. Sankey, C.D. (1999) Assessing the employment exchanges of Business Educators in Arizona. Unpublished doctoral dissertation, Arizona State University. Scheer, L.K., Kuman, N., Steenkamp, J.B. (2002) Reactions to perceived inequity in US and Dutch inter organizational relationships. Academy of Management Journal, pp.303-316. Slocum, J. W and Hellriegel, D. (2007). Fundamentals of Organizational Behavior, Thomson: South-Western,p395. Spector, P. E. (2008) Industrial and Organizational Behavior, 5th edition, Wiley: Hoboken, NJ. Traupmann, J. (1978) A longitudinal study of equity in intimate relationships. Unpublished doctoral dissertation, University of Wisconsin. Vecchio, P, R. (2006) Organizational Behavior: Core concepts, 6th edition, Thomson, South-western, p.75 Walster, E., Traupmann, J. Walster, G.W. (1978). Equity and Extramarital Sexuality. Archives of Sexual Behavior. pp127-142. Walster, E., Walster G.W. Bershcheid, E. (1978). Equity: Theory and Research. Allyn and Bacon, Inc.

The role of Marketing as being an ‘Initiator’ in identifying, evaluating, recommending and implementing overall retailing strategy

We suggest that marketing, along with Finance, Operation, Human Resource management, Property and System are functions that all contribute to the overall retail strategy. We would develop a strategic marketing plan that will identify customer's based opportunities. The central thrust is to positioning of the company in term of its Merchandise, Services and trading environment offer such that it is clearly recognizable by the customer group to which it is directed/targeted. At the same time, the fundamental requirements of the company can be identified and established as a performance requirements which need to be meet and the critical success factor can then form a planning structure for the company strategy decision. CRITICAL SUCCESS FACTORS 1. Increase sales revenue in real terms. 2. Increase gross profit in real term 3. Containing operation costs throughout the business 4. Increase the productivity of physical & human assets 5. Adding value to the customer offer 6. KEY VARIABLES. Key Variables. 1. Merchandise selection reflects customer requirement for choice, quality, exclusivity etc. 2. Co-ordinate merchandise ranges. Merchandise availability in stores and distribution centers. 3. Merchandise reorder/replenishment 4. Pricing/price competitiveness. 5. Customer perception of total Retail offer. 6. Provision of sales data. 7. Merchandise spaces planning & control. 8. Improve sales forecasting. 9. Research customer expectation. 10. Monitor customer responses, attitude and perceptions of competitive offers. Marketing Activities 1. Increase awareness of the ‘offer' among existing customers and potential customers—create positioning strategy. 2. Increase number of customer visits 3. Influence percentage of visiting customers to buy, 4. Increase size of purchase (buy more) 5. Increase range of purchase 6. Influence those who buy to return regularly and more frequently

Equal Pay for Equal Work Essay

In society today, â€Å"full-time working women earn just 77 cents for every dollar a man earns,† (whitehouse.gov), for putting in same amount of effort. This injustice is unacceptable in this day in age when women are more involved in society, both politically and socially, than ever before. Women should have equal pay to men for the same amount of work they do because it is not only their right but they have the education to support their position in the workforce. Women are as educated or in some cases even more educated than men. Data collected in studies revealed ,†25-34 year old women were 21 percent more likely than men to be a college graduate† (whitehouse.gov) in 2013. If women are graduating college at a greater rate than men, then it is illogical for females to be paid less than men, who are increasingly becoming less qualified themselves when compared to the female population. Not only are women graduating undergraduate college but, â€Å"women account for almost half of students in JD, MBA, and MD programs† (whitehouse.gov) in recent years. Some might argue that, although women are getting educated, if they want to be paid more, then they need to start choosing career paths that suit their goal salary. But the fact of the matter is, â€Å" college educated women ages 30-34 are now as likely to be employed as doctors, dentists, lawyers, professors, managers, and scientist as traditionally female-dominated occupations such as teachers, nurses, librarians, secretaries, or social worker,† (whitehouse.gov), and yet they are still getting paid less than men. So, the problem is not that women are not striving for a high paying career, rather their effort is not being appreciated. Women are not only qualified to be awarded the same salary as men, but it is their right as well. In 1963 the Equal Pay Act which â€Å"prohibits covered employers from discriminating on the basis of sex by paying unequal wages for equal work,† (Sobieski) was signed into law by former President John F. Kennedy. This means that neglecting to pay a female worker the same as a male worker, who has the same occupation, is technically against the law. It is important to  understand that is act does not elevate the female population over men, but fairly brings both genders to an equal playing field in the workforce. Another law that can support this injustice is the â€Å"Public Law 88-352† (arhives.gov) which was passed by Congress in 1964. This civil right also† forbade discrimination on the basis of sex† (arhives.gov) in the workforce. As the data exposes, this prejudice against women is uncalled for and ultimately illegal. This social issue is incredibly unjust and belittling to the female population. It needs to be dealt with immediately. Women are not only as competent and educated as men, but they also have the legal right to get paid equally to men. Yet, every day, women are being ignored and unappreciated for all the work and effort they put into society. It is only possible for women to overcome this unfair treatment, if they take action and fight for what they deserve. Women need to be informed of their rights presented in acts such as the Equal Pay Act, and stand up for themselves when these rights are violated. Work Cited â€Å"Did You Know That Women Are Still Paid Less Than Men?† The White House. The White House, n.d. Web. 04 May 2014. Sobieski, John L. â€Å"Equal Pay Act.† American Government. ABC-CLIO, n.d. Web. 7 May 2014. â€Å"Women’s Participation in Education and in the Workforce.† Whithouse.gov. Counsel of Economic Advisors, 12 Mar. 2014. Web. 8 May 2014. â€Å"The Civil Rights Act of 1964 and the Equal Employment Opportunity Commission.† National Archives and Research Administration. National Archives and Records Administration, n.d. Web. 08 May 2014

America s The New York Times - 1700 Words

The New York Times has been around for over 150 years and has solid 58,000 issues during that time. In our current day, they use not only the paper to reach the public, but also have online media context for more modern-day viewers. With this outreach, they are able to be a news source for the entire world. Similarly to Facebook’s trending topics, The New York Times’s front page is mainly political. For example, one of the stories featured on the front page, Veterans Feel the Cost of U.S. Nuclear Tests, talks about veterans who cleaned up a nuclear fallout in the Enewetak Atoll and their resulting health issues. As stated in the article, many of the soldiers were not properly attired and did not receive regulation safety wear during their†¦show more content†¦The New York Times discusses prominent news from across the globe, which is important in the ever-connected world that we live in today. For example, in the article â€Å"Ten Centuries Later, a Pope and K nights Do Battle†, the Times discusses the conflict in interests between Pope Francis and the Knights of Malta that resulted in the Pope demanding the leader’s resignation. Other international issues are spoken about in the article â€Å"Europe’s Overlapping Crises†, which discusses some of the biggest problems that Europe faces as a whole, such as the results of Brexit, economic relief in Greece, and the spread of America’s new sense of nationalism to other countries. These are big, doting questions that will affect Europe today and in the future. On a lighter note, the article â€Å"Committed† is a celebration of 165 years of wedding announcements and gives us an in depth look at the marriage of Sarah and John Grant, the first couple to have their wedding announcement in the Times. Lastly, the Times also covers the death of the actor John Hurt, which was also one of Facebook’s trending topics for the day. These international articles are not always big topics in the United States unless they directly affect us as a nation, but, nevertheless, they must be reported as worldwide problems can have a domino effect and eventually become our problem as well. When we compare these two sources, it is important to examine theShow MoreRelatedThe Age Of The Civil War1592 Words   |  7 Pages The United States of America became a diversified country due to colonization, slavery, and immigration. There were various types of races, ethnicities, and nationalities all in one geographical area. There were pros and there were cons during this time in America. The cons seemed to outweigh the pros; racism, wars, and other societal problems became major issues within North America. 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